Blue Labo
Astromax (White)
Astromax (White)
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In honor of Coolrain, a prominent artist and a pioneering figure in Korea’s first-generation art toy scene, we’re thrilled to unveil ‘Astromax,’ a special edition art toy commemorating his 20th anniversary. Created in collaboration with Blitzway, this release marks the first production of the Coolrain x Blitzway ‘Astromax’ in over 10 years.
Coolrain’s Astromax series traces back to his work on the ‘Airmax x Lunar’ promotion on March 26, 2014, celebrating Nike Air Max Day’s 27th anniversary. Drawing inspiration from the question, “What if a non-NASA brand participated in space exploration?” Coolrain’s design features an astronaut suited up with space boots and adorned with patches reminiscent of F1 racers, evoking a sense of adventure as they float through space.
Crafted using fabric that reminds of an actual authentic spacesuit for the head and boots, meticulous attention to detail and precise manufacturing processes were necessary for this project. Through collaboration with Blitzway, the Astromax retains the same high-quality standards as Coolrain’s original prototype.
The Coolrain x Blitzway ‘Astromax’ series will be available in four color variants. As a tribute to Coolrain’s two decades in the industry, we hope this release holds special significance for collectors worldwide.
In honor of Coolrain, a prominent artist and a pioneering figure in Korea’s first-generation art toy scene, we’re thrilled to unveil ‘Astromax,’ a special edition art toy commemorating his 20th anniversary. Created in collaboration with Blitzway, this release marks the first production of the Coolrain x Blitzway ‘Astromax’ in over 10 years.
Coolrain’s Astromax series traces back to his work on the ‘Airmax x Lunar’ promotion on March 26, 2014, celebrating Nike Air Max Day’s 27th anniversary. Drawing inspiration from the question, “What if a non-NASA brand participated in space exploration?” Coolrain’s design features an astronaut suited up with space boots and adorned with patches reminiscent of F1 racers, evoking a sense of adventure as they float through space.
Crafted using fabric that reminds of an actual authentic spacesuit for the head and boots, meticulous attention to detail and precise manufacturing processes were necessary for this project. Through collaboration with Blitzway, the Astromax retains the same high-quality standards as Coolrain’s original prototype.
The Coolrain x Blitzway ‘Astromax’ series will be available in four color variants. As a tribute to Coolrain’s two decades in the industry, we hope this release holds special significance for collectors worldwide.
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